Branding
Client:
Puffy
Type:
Restaurant business
Location:
Finland
$3000
1 month
Logo
Fonts
Kaipara
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 , . ; “ ‘ / ? <>
0 1 2 3 4 5 6 7 8 9 , . ; “ ‘ / ? <>
Primary
Montserrat
Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 , . ; “ ‘ / ? <>
0 1 2 3 4 5 6 7 8 9 , . ; “ ‘ / ? <>
Secondary
Colors
Orange
#F1841B
rgba(241, 132, 27, 1)
rgba(241, 132, 27, 1)
Primary
Powder White
#F9F5F1
rgba(249, 245, 241, 1)
rgba(249, 245, 241, 1)
Secondary
Chocolate brown
#331414
rgba (51, 20, 20, 1)
rgba (51, 20, 20, 1)
Secondary
Visual Identity
Business card
Business card design for patterns
Package
Package design for patterns
Glass
Glass design for patterns
Packaging
Packaging design for patterns
Signboard
Signboard design for patterns
Graphic elements
Pattern small
Avoid using multiple templates on the same page.
Primary
Pattern medium
Avoid overlaying text on busy areas of patterns.
Secondary
Pattern large
Avoid combining patterns with images.
Secondary
Website fonts
Title 1
55px
Puffy mini pancakes
Title 2
36px
Puffy mini pancakes
Title 3
23px
Puffy mini pancakes
Paragraph extra large
20px
Puffy mini pancakes
Paragraph large
16px
Puffy mini pancakes
Paragraph normal
14px
Puffy mini pancakes
Paragraph small
12px
Puffy mini pancakes
